Jorge’s soccer journey began with Club Deportivo Guadalajara, nicknamed “Chivas,” a Mexican professional football club based in Guadalajara, where he played throughout his life and made his professional debut in 1991 against Correcaminos in a Copa tournament. With 16 years of coaching experience, Jorge has had the privilege of mentoring several notable players at Chivas, including Carlos Vela, Javier “Chicharito” Hernández, and Marco Fabián. Jorge’s coaching philosophy goes beyond developing skilled players; he focuses on nurturing well-rounded individuals. His goal is to help his players become good people off the field, exceptional students who honor and respect their parents, and excellent soccer players. Jorge’s commitment to fostering both personal and athletic growth has made him a respected and influential coach, inspiring the next generation of soccer stars.