Luis has been a dedicated soccer coach since 2000, bringing a wealth of experience and passion to the field. He began his coaching journey with Atlético in 2011 and has since become an integral part of the team. Luis’s playing career started in his childhood at the Atlas of Guadalajara Academy, where he developed his skills and love for the game. He continued to excel at Santa Rosa Junior College (SRJC) and was part of the first generation of SOL Sonoma County, further solidifying his deep connection to soccer. His true passion lies in developing youth players to reach their maximum potential. Luis is committed to nurturing young talent, helping them grow both as athletes and individuals. His dedication to the sport and his players makes him a respected and influential coach at Atlético, inspiring the next generation of soccer stars.