Atlético

Technical Staff

Play with the best

MEET THE Staff

Club Leadership Staff

  • Adolfo Mendoza
    Adolfo Mendoza
    President & Board Member
  • Kolby Bains
    Kolby Bains
    Vice President
  • Byron Mendoza
    Byron Mendoza
    Business Development Club Operations
  • Adolfo Mendoza
    Adolfo Mendoza
    President & Board Member
  • Kolby Bains
    Kolby Bains
    Vice President
  • Byron Mendoza
    Byron Mendoza
    Business Development Club Operations
  • Jorge Castaneda Reyes
    Jorge Castaneda Reyes
    Technical Director Head of Methodology
  • Attalia Gray
    Attalia Gray
    Club Secretary
  • Sheena Gray
    Sheena Gray
    Treasurer
  • Salvador Cortez
    Salvador Cortez
    Club Registrar

MLS Next Technical Staff

  • Adolfo Mendoza
    Adolfo Mendoza
    President & Board Member
  • Adolfo Mendoza
    Adolfo Mendoza
    President & Board Member
  • Byron Mendoza
    Byron Mendoza
    Business Development Club Operations
  • Jorge Castaneda Reyes
    Jorge Castaneda Reyes
    Technical Director Head of Methodology
  • Chloe Colbert
    Chloe Colbert
    MLS Sport Performance Coach
  • Omar Coronel
    Omar Coronel
    Coach & MLS Next Goalkeeper Coordinator
  • William Mpagi
    William Mpagi
    Coach & MLS Next Goalkeeper Coach
  • Salvador Cortez
    Salvador Cortez
    Club Registrar
  • Yasmine Angel
    Yasmine Angel
    Coach, College Placement
  • Luis Sanchez
    Luis Sanchez
    Coach & MLS Next Scheduling
  • Ciana Mencarini
    Ciana Mencarini
    Coach & MLS Next Administrator / Registrar
  • Martin Cortes
    Martin Cortes
    MLS Next Ambassador

MLS Next Coaching Staff

  • Jorge Castaneda Reyes
    Jorge Castaneda Reyes
    Technical Director Head of Methodology
  • David Rangel
    David Rangel
    Volunteer Instructor
  • Jorge Rivera Maldonado
    Jorge Rivera Maldonado
    Coach
  • Daniel Garcia
    Daniel Garcia
    MLS Next Coach U19
  • Oscar Deniz
    Oscar Deniz
    MLS Next Coach U16
  • Andrew Rowley
    Andrew Rowley
    Coach
  • Nicholas Rogers
    Nicholas Rogers
    Coach
  • Humberto Lopez
    Humberto Lopez
    Coach

Academy Coaching Staff

Kolby Bains
Vice President

 


 

Byron Mendoza
Business Development Club Operations


Kolby Bains
Vice President

 


 

Byron Mendoza
Business Development Club Operations


Attalia Gray
Club Secretary

 

 


 

Sheena Gray
Treasurer

 


 

Salvador Cortez
Club Registrar

 


My name is Salvador Cortez-Cruz, I am a former player that was part of Atlético Santa Rosa Milan from 2008-2012. Playing for this club was an honor, Atlético Santa Rosa taught me skills that go beyond the field; discipline, teamwork, work ethic, leadership and overcoming adversity. I now use these skills in my daily life and it is because of these skills that I am now pursuing a Kinesiology Bachelor’s Degree of Science at San Francisco State University. I am enthusiastic to be back with the club, eager to get to work and continue building success at Atlético Santa Rosa.

Sincerely,

Salvador Cortez-Cruz

Byron Mendoza
Business Development Club Operations


Omar Coronel
Coach & MLS Next Goalkeeper Coordinator


Hello, My name is Omar Coronel. I am the current coach of 2014/2015 Red Stars, Assistant Coach of 2013 Rangers, Director of Goalkeeping and proud alumni of Atletico Santa Rosa. I started my youth career with Atletico Santa Rosa at the age of 10 and worked my way through until I graduated from Analy High School. In my time here, I was able to accomplish many athletic and academic accolades, which resulted in receiving a full-ride scholarship to a great university. None of this would have been possible without hardwork, grit and determination. But most importantly, without the help of my amazing coaches and mentors at Atletico.

After playing all four years at some great institutions and concluding my athletic career, it felt just right to come back to the old stomping grounds. Since then, I have found great joy in coming back to Atletico with some new challenges and coaching a team of my own. I wish to provide great knowledge and experience to these young and very talented athletes in hopes to impact them as I was impacted by my previous coaches. I look forward to seeing you on the pitch and start working towards your goals and dreams together! Arriba el Atletico y Siempre Adelante.

William Mpagi
Coach & MLS Next Goalkeeper Coach


William’s soccer journey began at the Juventus Soccer Academy in his hometown, where he honed his skills by playing in multiple age groups. This foundational experience not only deepened his love for the sport but also provided him with a comprehensive understanding of the game. Transitioning from player to coach, William dedicated himself to sharing his passion and knowledge with the next generation of players. He took on a coaching role at the local Juventus Soccer Academy in Kampala, focusing on developing young talent and fostering a love for soccer.

As a coach, William’s primary goal is to teach his players the intricacies of the sport, nurture their passion for the game, and help them realize their potential to reach the next level. His commitment to his players’ growth and development is evident in his coaching approach, making him a respected and influential figure within the Juventus Soccer Academy community.

Salvador Cortez
Club Registrar

 


My name is Salvador Cortez-Cruz, I am a former player that was part of Atlético Santa Rosa Milan from 2008-2012. Playing for this club was an honor, Atlético Santa Rosa taught me skills that go beyond the field; discipline, teamwork, work ethic, leadership and overcoming adversity. I now use these skills in my daily life and it is because of these skills that I am now pursuing a Kinesiology Bachelor’s Degree of Science at San Francisco State University. I am enthusiastic to be back with the club, eager to get to work and continue building success at Atlético Santa Rosa.

Sincerely,

Salvador Cortez-Cruz

Yasmine Angel
Coach, College Placement
Yasmine Angel

Luis Sanchez
Coach & MLS Next Scheduling


Luis has been a dedicated soccer coach since 2000, bringing a wealth of experience and passion to the field. He began his coaching journey with Atlético in 2011 and has since become an integral part of the team. Luis’s playing career started in his childhood at the Atlas of Guadalajara Academy, where he developed his skills and love for the game. He continued to excel at Santa Rosa Junior College (SRJC) and was part of the first generation of SOL Sonoma County, further solidifying his deep connection to soccer. His true passion lies in developing youth players to reach their maximum potential. Luis is committed to nurturing young talent, helping them grow both as athletes and individuals. His dedication to the sport and his players makes him a respected and influential coach at Atlético, inspiring the next generation of soccer stars.

Ciana Mencarini
Coach & MLS Next Administrator / Registrar


After 14 years of playing as a goalkeeper, including six years with Atlético Santa Rosa, Ciana graduated from Chico State in 2021 with a Bachelor’s in Criminal Justice and minors in sociology, psychology, and gender studies. During her time studying from home, she reconnected with Adolfo and Atlético, reigniting her passion for soccer and her commitment to the sport. Ciana took on various roles within the Atlético Santa Rosa Academy and Fuego, contributing her expertise both on and off the field. Her involvement also extended to helping with the administration of the MLS Next teams, ensuring smooth operations and fostering a supportive environment for all players.

Ciana’s true passion lies in introducing soccer to the next generation of Atlético players. She strives to instill a love for the game in every player she works with, believing in the power of soccer to inspire and transform lives. Her dedication and enthusiasm make her a valued mentor and role model within the Atlético Santa Rosa community.

Martin Cortes
MLS Next Ambassador

 


Martin’s soccer career is marked by significant achievements and a deep connection to his community. He played for Atlético Santa Rosa for three years, competed at the varsity level at Montgomery, and continued his soccer journey at Santa Rosa Junior College, where he earned an Associate of Arts degree in Business. Guided by the philosophy “Played for the community, now serving the community,” Martin has transitioned from a player to a community leader. He is the owner of 707 Soles, a local shoe retail business. Through this venture, he sponsors and donates to the club, demonstrating his commitment to giving back and supporting the next generation of soccer players.

David Rangel
Volunteer Instructor

 


Jorge Rivera Maldonado
Coach


Jorge’s soccer journey began with Club Deportivo Guadalajara, nicknamed “Chivas,” a Mexican professional football club based in Guadalajara, where he played throughout his life and made his professional debut in 1991 against Correcaminos in a Copa tournament. With 16 years of coaching experience, Jorge has had the privilege of mentoring several notable players at Chivas, including Carlos Vela, Javier “Chicharito” Hernández, and Marco Fabián. Jorge’s coaching philosophy goes beyond developing skilled players; he focuses on nurturing well-rounded individuals. His goal is to help his players become good people off the field, exceptional students who honor and respect their parents, and excellent soccer players. Jorge’s commitment to fostering both personal and athletic growth has made him a respected and influential coach, inspiring the next generation of soccer stars.

Daniel Garcia
MLS Next Coach U19
Daniel Garcia

Soccer has been Daniel’s passion since childhood. Growing up, financial challenges limited his participation in club soccer, leading him to develop his skills through self-guided experiences, alongside friends and his surrounding environment. Daniel played high school soccer at Montgomery High and continued his journey with the SRJC soccer team. Around the age of 20, Daniel’s passion for soccer evolved into a commitment to coaching youth soccer. His first coaching experiences included working with middle school soccer through the Parks and Rec Program in Santa Rosa and creating an elementary school program for underprivileged students as part of an after-school initiative. During this time, he also volunteered with Santa Rosa High School’s boys’ soccer program under the mentorship of Antonio Garcia, the varsity coach at the time. These early experiences deepened his love for the game from a new perspective.

Daniel has now been coaching for about eight years, dedicating himself to continuous education and keeping an open mind throughout his journey. At Santa Rosa High School (SRHS), he has held various coaching roles over the past eight years, from Volunteer Freshman Coach to JV Boys’ Coach, Assistant Varsity Coach, and currently, Boys’ Varsity Coach—a position he has held for the past four years. In addition to his role at SRHS, Daniel has been coaching at Atlético Santa Rosa for about seven years, working with all ages and levels (U9-U19) in leagues such as NorCal, NPL, ECNL, and currently MLS NEXT, where he coaches the U-19 Boys. He was also an assistant coach on the Northwest Region Staff of the Year for the SRJC Men’s soccer team during the 2023-2024 season, where the team won the Big 8 Conference title and reached the State Final 4.

Committed to his growth as a coach, Daniel has pursued continuous education in coaching, obtaining his USSF National B License and is currently working towards his USSF National A License. His goal as a coach extends beyond improving players’ soccer skills; he aims to help them become positive contributors to the community, grow as young adults, and navigate life with or without soccer.

Oscar Deniz
MLS Next Coach U16
Oscar Deniz

Since 2005, Oscar has dedicated nearly two decades to nurturing young soccer talent at Atlético Santa Rosa. His journey with the club began as a player, where he spent six years honing his skills before the club transitioned into a primarily youth-focused organization. With a deep understanding of the game and a strong commitment to player development, Oscar’s primary goal is to help his players grow both on and off the field. He strives to prepare them to become better individuals, with the ultimate aim of shaping them into exceptional soccer players. Oscar’s dedication to fostering both personal and athletic growth has made him a respected and influential coach at Atlético Santa Rosa, inspiring countless young athletes to reach their full potential.

Andrew Rowley
Coach


Andrew Rowley is an accomplished soccer professional with a rich background in both playing and coaching. His soccer journey began as a player, where he showcased his talent at an early age. Andrew played for the Region 5 Olympic Development Program (ODP) and was selected for the prestigious California State Select team. His skills and dedication on the field led him to San Diego State University, where he continued to develop as a player at the collegiate level.

Transitioning from player to coach, Andrew has built an impressive career with over 15 years of experience in youth soccer. His coaching career includes serving as the head coach for the District 5 ODP team, where he was responsible for nurturing and developing young soccer talents. He also held head coaching positions with the California State Select teams and the Western Regional teams, where he continued to guide players to reach their full potential.

Andrew’s expertise and leadership were further recognized when he took on the role of head coach at Sonoma State University, where he contributed to the development of collegiate athletes. His impact in soccer extended beyond coaching as he assumed the dual role of head coach and General Manager of a USL Pro team, showcasing his ability to lead and manage at the professional level.

Nicholas Rogers
Coach


Nico brings a wealth of experience and passion to the field, with 15 years of club soccer experience from the Fullerton Rangers. He further honed his skills at Santa Rosa Junior College, where he served as captain for two years and led his team to a conference championship. Nico’s professional career includes 10 years of playing professional street soccer and 4 years of pro teqball. In 2006, he transitioned to coaching, accumulating 18 years of experience at various levels, including club, high school, junior college, and Division II college. As a coach, Nico’s goal is to instill a deep love for the game in his players and help them reach their full potential. His diverse background and dedication to the sport make him an invaluable mentor and leader.

Humberto Lopez
Coach


Humberto’s journey in soccer has been marked by significant achievements and experiences. As a player, he competed at the Division 2A level with Gallos Azucareros and represented the United Clubs of Jalisco youth team. His dedication to the sport led him to participate in the National Training System of the Mexican Football Federation, where he earned the title of Technical Director. Humberto prioritizes excellent communication with young players and is committed to sharing his knowledge and experience to help them optimize their abilities. At Atlético Santa Rosa, he focuses on fostering a positive and productive environment for player development.

Jonathan Diaz
Coach

Armando Coronel
Coach

 


Yasmine Angel
Coach, College Placement
Yasmine Angel

Daniel Theobald
Coach


Juan Carlos Hernandez
Coach
Juan Carlos Hernandez

Carlos Hernández is entering his eighth year with Atlético Santa Rosa. He currently serves as the Boys’ Head Varsity Coach at Elsie Allen High School (since 2021) and has been the Men’s Assistant Coach at Santa Rosa Junior College since 2015. He holds the USSF National C License, underscoring his commitment to coaching excellence.

Hernández’s soccer career is marked by notable achievements, including playing for Sonoma County Sol (NPSL), competing in NCAA Division 2 for the Academy of Art University, and playing semi-professionally in Mexico for Cuatitlan Izcali and Guerreros Acapulco. His talent was also recognized at Santa Rosa Junior College, where he received All-American Honors.

Hernández holds a bachelor’s degree in Multimedia Communications from the Academy of Art University and a master’s degree in Kinesiology from Humboldt State University. As a coach, Hernández is dedicated to supporting and inspiring young athletes to achieve their goals through commitment, hard work, and discipline. He challenges his players to reach their full potential both on and off the field, driven by a desire to give back the guidance he received from his own coaches.

Mario Rodriguez
Coach

Luis Alvarez
Coach


Luis Alvarez, a dedicated soccer coach with a rich background as a player, began his football journey in Mexico, where he reached the U-20 level with Tecos. His time as a player was filled with passion and joy, but recurring injuries unfortunately forced him to retire at the young age of 21. Transitioning from player to coach, Luis found new purpose in guiding young talents. As the coach of Napoli, he takes great pride in sharing his experiences and watching the children grow, not just as athletes but as individuals. He forms deep connections with his players, witnessing their maturation and significant improvement both in training and on the field.

Luis’s ultimate goal is to see his players reach their full potential and enjoy the beautiful game. He dreams of seeing them play professionally, whether in MLS or abroad, and is committed to helping them achieve this ambition. His dedication to their development and his belief in their promising futures are the driving forces behind his coaching career.

Victor Cruz
Assistant Coach


Victor brings five months of coaching experience to his role, where his primary goal is to develop children’s skills as players, unlock their full potential, and share the lessons he learned during his own playing career. His dedication lies in nurturing young talents and helping them grow both on and off the field.

Toby Stafford
Coach


Toby’s soccer journey began in the local Santa Rosa community, where he developed a deep passion for the sport as a player. Transitioning into coaching, he has accumulated five years of experience guiding young athletes. Toby’s primary goal as a coach is to establish a solid foundation for his players, not only in soccer skills but also in promoting a healthy and productive lifestyle. His commitment lies in fostering holistic development and instilling values that extend beyond the field.

Richard Mercado
Coach


Richard graduated in social psychology from a Mexican university, which has given him a unique perspective on the game of soccer. His playing experience includes time with the Halcones Neza Reserves in Mexico City, participation in the Luteer League, and involvement with various university clubs. Richard’s deep understanding of team dynamics and individual motivation, combined with his practical experience, allows him to connect with players and help them excel both on and off the field.

Kevin McKeon
Coach


Kevin’s soccer journey is marked by impressive accomplishments both on and off the field. He played college soccer at Santa Rosa Junior College (SRJC) and Mount Ida College in Massachusetts, where he showcased his talent and dedication. His playing career extends internationally, participating in Panna, 3v3, and Teqball tournaments, which have sharpened his skills and broadened his understanding of the game. Kevin’s coaching experience is equally diverse, with five years at Rancho Cotate High School, two years with Rohnert Park Soccer Club, and ongoing work with Atlético since 2022. As a coach, Kevin’s goal is to spread his knowledge and passion for the game throughout the soccer community, inspiring players of all levels to excel and love the sport as much as he does.

Miguel Galvan
Coach


Miguel played soccer at Cal State LA, where he also earned a bachelor’s degree in sociology. His passion for the game seamlessly transitioned into coaching, leading him to roles with the LA Wolves and, more recently, two years with Atlético Santa Rosa. As a coach, Miguel’s primary goal is to develop his players’ foundational skills, ensuring they reach their full potential as soccer players. He is dedicated to preparing his players to elevate their abilities, focusing on both their athletic and personal growth. Miguel’s commitment to player development has made him a respected and influential figure in the soccer community, helping to shape the future stars of the game.

Jesse Barragan
Coach


Jesse has been coaching at Atlético for three years, during which time he has also served as the JV Head Coach and Varsity Assistant Coach at Santa Rosa High School. His dedication to soccer and his players is evident in his coaching approach. Jesse’s primary goal is to develop players both on and off the field, helping them grow as athletes and individuals. He strives to instill values that extend beyond the game, shaping well-rounded individuals. Through his commitment and passion, Jesse has become a respected figure in the local soccer community, making a positive impact on the lives of his players.

Norberto Mora
Coach

 


Norberto’s soccer journey began at the age of fifteen, marking the start of a lifelong passion for the sport. With a rich coaching career spanning 16 years at Atlético Santa Rosa, he has become a dedicated and influential figure in the soccer community. As a coach, Norberto is committed to teaching his players both on and off the field. His goal is to ensure that each young athlete not only excels in soccer but also develops into a responsible and positive role model within the community. Through his guidance, he aims to steer his players away from trouble, fostering their growth into both skilled players and exemplary individuals. Norberto’s dedication to his players’ success and well-being is unwavering, making him a respected and cherished coach at Atlético Santa Rosa.

Andrew Rowley
Coach


Andrew Rowley is an accomplished soccer professional with a rich background in both playing and coaching. His soccer journey began as a player, where he showcased his talent at an early age. Andrew played for the Region 5 Olympic Development Program (ODP) and was selected for the prestigious California State Select team. His skills and dedication on the field led him to San Diego State University, where he continued to develop as a player at the collegiate level.

Transitioning from player to coach, Andrew has built an impressive career with over 15 years of experience in youth soccer. His coaching career includes serving as the head coach for the District 5 ODP team, where he was responsible for nurturing and developing young soccer talents. He also held head coaching positions with the California State Select teams and the Western Regional teams, where he continued to guide players to reach their full potential.

Andrew’s expertise and leadership were further recognized when he took on the role of head coach at Sonoma State University, where he contributed to the development of collegiate athletes. His impact in soccer extended beyond coaching as he assumed the dual role of head coach and General Manager of a USL Pro team, showcasing his ability to lead and manage at the professional level.

William Mpagi
Coach & MLS Next Goalkeeper Coach


William’s soccer journey began at the Juventus Soccer Academy in his hometown, where he honed his skills by playing in multiple age groups. This foundational experience not only deepened his love for the sport but also provided him with a comprehensive understanding of the game. Transitioning from player to coach, William dedicated himself to sharing his passion and knowledge with the next generation of players. He took on a coaching role at the local Juventus Soccer Academy in Kampala, focusing on developing young talent and fostering a love for soccer.

As a coach, William’s primary goal is to teach his players the intricacies of the sport, nurture their passion for the game, and help them realize their potential to reach the next level. His commitment to his players’ growth and development is evident in his coaching approach, making him a respected and influential figure within the Juventus Soccer Academy community.

Ciana Mencarini
Coach & MLS Next Administrator / Registrar


After 14 years of playing as a goalkeeper, including six years with Atlético Santa Rosa, Ciana graduated from Chico State in 2021 with a Bachelor’s in Criminal Justice and minors in sociology, psychology, and gender studies. During her time studying from home, she reconnected with Adolfo and Atlético, reigniting her passion for soccer and her commitment to the sport. Ciana took on various roles within the Atlético Santa Rosa Academy and Fuego, contributing her expertise both on and off the field. Her involvement also extended to helping with the administration of the MLS Next teams, ensuring smooth operations and fostering a supportive environment for all players.

Ciana’s true passion lies in introducing soccer to the next generation of Atlético players. She strives to instill a love for the game in every player she works with, believing in the power of soccer to inspire and transform lives. Her dedication and enthusiasm make her a valued mentor and role model within the Atlético Santa Rosa community.

Luis Sanchez
Coach & MLS Next Scheduling


Luis has been a dedicated soccer coach since 2000, bringing a wealth of experience and passion to the field. He began his coaching journey with Atlético in 2011 and has since become an integral part of the team. Luis’s playing career started in his childhood at the Atlas of Guadalajara Academy, where he developed his skills and love for the game. He continued to excel at Santa Rosa Junior College (SRJC) and was part of the first generation of SOL Sonoma County, further solidifying his deep connection to soccer. His true passion lies in developing youth players to reach their maximum potential. Luis is committed to nurturing young talent, helping them grow both as athletes and individuals. His dedication to the sport and his players makes him a respected and influential coach at Atlético, inspiring the next generation of soccer stars.

Omar Coronel
Coach & MLS Next Goalkeeper Coordinator


Hello, My name is Omar Coronel. I am the current coach of 2014/2015 Red Stars, Assistant Coach of 2013 Rangers, Director of Goalkeeping and proud alumni of Atletico Santa Rosa. I started my youth career with Atletico Santa Rosa at the age of 10 and worked my way through until I graduated from Analy High School. In my time here, I was able to accomplish many athletic and academic accolades, which resulted in receiving a full-ride scholarship to a great university. None of this would have been possible without hardwork, grit and determination. But most importantly, without the help of my amazing coaches and mentors at Atletico.

After playing all four years at some great institutions and concluding my athletic career, it felt just right to come back to the old stomping grounds. Since then, I have found great joy in coming back to Atletico with some new challenges and coaching a team of my own. I wish to provide great knowledge and experience to these young and very talented athletes in hopes to impact them as I was impacted by my previous coaches. I look forward to seeing you on the pitch and start working towards your goals and dreams together! Arriba el Atletico y Siempre Adelante.

Hernan Mendez
Coach


Biography

Hernan grew up in Sonoma County, where he developed a deep love for soccer at an early age. Immersed in the sport, he cultivated a passion that fueled over 20 years of playing experience, honing his skills and understanding of the game. Transitioning from player to coach, Hernan dedicated himself to nurturing the next generation of soccer talent. Over the years, he has coached at various levels, including high school, middle school, and club soccer. His comprehensive approach and deep knowledge of the game have made him a respected figure in the local soccer community. As a coach, Hernan’s primary goal is to help players reach the next level. Whether working with beginners or advanced players, he focuses on developing their skills, fostering a love for the game, and preparing them for future opportunities in soccer. His unwavering commitment to his players’ growth and success has made him a beloved and influential coach in Sonoma County.

Jonathan Diaz
Coach

Armando Coronel
Coach

 


Yasmine Angel
Coach, College Placement
Yasmine Angel

Daniel Theobald
Coach


Juan Carlos Hernandez
Coach
Juan Carlos Hernandez

Carlos Hernández is entering his eighth year with Atlético Santa Rosa. He currently serves as the Boys’ Head Varsity Coach at Elsie Allen High School (since 2021) and has been the Men’s Assistant Coach at Santa Rosa Junior College since 2015. He holds the USSF National C License, underscoring his commitment to coaching excellence.

Hernández’s soccer career is marked by notable achievements, including playing for Sonoma County Sol (NPSL), competing in NCAA Division 2 for the Academy of Art University, and playing semi-professionally in Mexico for Cuatitlan Izcali and Guerreros Acapulco. His talent was also recognized at Santa Rosa Junior College, where he received All-American Honors.

Hernández holds a bachelor’s degree in Multimedia Communications from the Academy of Art University and a master’s degree in Kinesiology from Humboldt State University. As a coach, Hernández is dedicated to supporting and inspiring young athletes to achieve their goals through commitment, hard work, and discipline. He challenges his players to reach their full potential both on and off the field, driven by a desire to give back the guidance he received from his own coaches.

Mario Rodriguez
Coach

Luis Alvarez
Coach


Luis Alvarez, a dedicated soccer coach with a rich background as a player, began his football journey in Mexico, where he reached the U-20 level with Tecos. His time as a player was filled with passion and joy, but recurring injuries unfortunately forced him to retire at the young age of 21. Transitioning from player to coach, Luis found new purpose in guiding young talents. As the coach of Napoli, he takes great pride in sharing his experiences and watching the children grow, not just as athletes but as individuals. He forms deep connections with his players, witnessing their maturation and significant improvement both in training and on the field.

Luis’s ultimate goal is to see his players reach their full potential and enjoy the beautiful game. He dreams of seeing them play professionally, whether in MLS or abroad, and is committed to helping them achieve this ambition. His dedication to their development and his belief in their promising futures are the driving forces behind his coaching career.

Victor Cruz
Assistant Coach


Victor brings five months of coaching experience to his role, where his primary goal is to develop children’s skills as players, unlock their full potential, and share the lessons he learned during his own playing career. His dedication lies in nurturing young talents and helping them grow both on and off the field.

Toby Stafford
Coach


Toby’s soccer journey began in the local Santa Rosa community, where he developed a deep passion for the sport as a player. Transitioning into coaching, he has accumulated five years of experience guiding young athletes. Toby’s primary goal as a coach is to establish a solid foundation for his players, not only in soccer skills but also in promoting a healthy and productive lifestyle. His commitment lies in fostering holistic development and instilling values that extend beyond the field.

Richard Mercado
Coach


Richard graduated in social psychology from a Mexican university, which has given him a unique perspective on the game of soccer. His playing experience includes time with the Halcones Neza Reserves in Mexico City, participation in the Luteer League, and involvement with various university clubs. Richard’s deep understanding of team dynamics and individual motivation, combined with his practical experience, allows him to connect with players and help them excel both on and off the field.

Kevin McKeon
Coach


Kevin’s soccer journey is marked by impressive accomplishments both on and off the field. He played college soccer at Santa Rosa Junior College (SRJC) and Mount Ida College in Massachusetts, where he showcased his talent and dedication. His playing career extends internationally, participating in Panna, 3v3, and Teqball tournaments, which have sharpened his skills and broadened his understanding of the game. Kevin’s coaching experience is equally diverse, with five years at Rancho Cotate High School, two years with Rohnert Park Soccer Club, and ongoing work with Atlético since 2022. As a coach, Kevin’s goal is to spread his knowledge and passion for the game throughout the soccer community, inspiring players of all levels to excel and love the sport as much as he does.

Miguel Galvan
Coach


Miguel played soccer at Cal State LA, where he also earned a bachelor’s degree in sociology. His passion for the game seamlessly transitioned into coaching, leading him to roles with the LA Wolves and, more recently, two years with Atlético Santa Rosa. As a coach, Miguel’s primary goal is to develop his players’ foundational skills, ensuring they reach their full potential as soccer players. He is dedicated to preparing his players to elevate their abilities, focusing on both their athletic and personal growth. Miguel’s commitment to player development has made him a respected and influential figure in the soccer community, helping to shape the future stars of the game.

Jesse Barragan
Coach


Jesse has been coaching at Atlético for three years, during which time he has also served as the JV Head Coach and Varsity Assistant Coach at Santa Rosa High School. His dedication to soccer and his players is evident in his coaching approach. Jesse’s primary goal is to develop players both on and off the field, helping them grow as athletes and individuals. He strives to instill values that extend beyond the game, shaping well-rounded individuals. Through his commitment and passion, Jesse has become a respected figure in the local soccer community, making a positive impact on the lives of his players.

Norberto Mora
Coach

 


Norberto’s soccer journey began at the age of fifteen, marking the start of a lifelong passion for the sport. With a rich coaching career spanning 16 years at Atlético Santa Rosa, he has become a dedicated and influential figure in the soccer community. As a coach, Norberto is committed to teaching his players both on and off the field. His goal is to ensure that each young athlete not only excels in soccer but also develops into a responsible and positive role model within the community. Through his guidance, he aims to steer his players away from trouble, fostering their growth into both skilled players and exemplary individuals. Norberto’s dedication to his players’ success and well-being is unwavering, making him a respected and cherished coach at Atlético Santa Rosa.

Andrew Rowley
Coach


Andrew Rowley is an accomplished soccer professional with a rich background in both playing and coaching. His soccer journey began as a player, where he showcased his talent at an early age. Andrew played for the Region 5 Olympic Development Program (ODP) and was selected for the prestigious California State Select team. His skills and dedication on the field led him to San Diego State University, where he continued to develop as a player at the collegiate level.

Transitioning from player to coach, Andrew has built an impressive career with over 15 years of experience in youth soccer. His coaching career includes serving as the head coach for the District 5 ODP team, where he was responsible for nurturing and developing young soccer talents. He also held head coaching positions with the California State Select teams and the Western Regional teams, where he continued to guide players to reach their full potential.

Andrew’s expertise and leadership were further recognized when he took on the role of head coach at Sonoma State University, where he contributed to the development of collegiate athletes. His impact in soccer extended beyond coaching as he assumed the dual role of head coach and General Manager of a USL Pro team, showcasing his ability to lead and manage at the professional level.

William Mpagi
Coach & MLS Next Goalkeeper Coach


William’s soccer journey began at the Juventus Soccer Academy in his hometown, where he honed his skills by playing in multiple age groups. This foundational experience not only deepened his love for the sport but also provided him with a comprehensive understanding of the game. Transitioning from player to coach, William dedicated himself to sharing his passion and knowledge with the next generation of players. He took on a coaching role at the local Juventus Soccer Academy in Kampala, focusing on developing young talent and fostering a love for soccer.

As a coach, William’s primary goal is to teach his players the intricacies of the sport, nurture their passion for the game, and help them realize their potential to reach the next level. His commitment to his players’ growth and development is evident in his coaching approach, making him a respected and influential figure within the Juventus Soccer Academy community.

Ciana Mencarini
Coach & MLS Next Administrator / Registrar


After 14 years of playing as a goalkeeper, including six years with Atlético Santa Rosa, Ciana graduated from Chico State in 2021 with a Bachelor’s in Criminal Justice and minors in sociology, psychology, and gender studies. During her time studying from home, she reconnected with Adolfo and Atlético, reigniting her passion for soccer and her commitment to the sport. Ciana took on various roles within the Atlético Santa Rosa Academy and Fuego, contributing her expertise both on and off the field. Her involvement also extended to helping with the administration of the MLS Next teams, ensuring smooth operations and fostering a supportive environment for all players.

Ciana’s true passion lies in introducing soccer to the next generation of Atlético players. She strives to instill a love for the game in every player she works with, believing in the power of soccer to inspire and transform lives. Her dedication and enthusiasm make her a valued mentor and role model within the Atlético Santa Rosa community.

Luis Sanchez
Coach & MLS Next Scheduling


Luis has been a dedicated soccer coach since 2000, bringing a wealth of experience and passion to the field. He began his coaching journey with Atlético in 2011 and has since become an integral part of the team. Luis’s playing career started in his childhood at the Atlas of Guadalajara Academy, where he developed his skills and love for the game. He continued to excel at Santa Rosa Junior College (SRJC) and was part of the first generation of SOL Sonoma County, further solidifying his deep connection to soccer. His true passion lies in developing youth players to reach their maximum potential. Luis is committed to nurturing young talent, helping them grow both as athletes and individuals. His dedication to the sport and his players makes him a respected and influential coach at Atlético, inspiring the next generation of soccer stars.

Omar Coronel
Coach & MLS Next Goalkeeper Coordinator


Hello, My name is Omar Coronel. I am the current coach of 2014/2015 Red Stars, Assistant Coach of 2013 Rangers, Director of Goalkeeping and proud alumni of Atletico Santa Rosa. I started my youth career with Atletico Santa Rosa at the age of 10 and worked my way through until I graduated from Analy High School. In my time here, I was able to accomplish many athletic and academic accolades, which resulted in receiving a full-ride scholarship to a great university. None of this would have been possible without hardwork, grit and determination. But most importantly, without the help of my amazing coaches and mentors at Atletico.

After playing all four years at some great institutions and concluding my athletic career, it felt just right to come back to the old stomping grounds. Since then, I have found great joy in coming back to Atletico with some new challenges and coaching a team of my own. I wish to provide great knowledge and experience to these young and very talented athletes in hopes to impact them as I was impacted by my previous coaches. I look forward to seeing you on the pitch and start working towards your goals and dreams together! Arriba el Atletico y Siempre Adelante.

Hernan Mendez
Coach


Biography

Hernan grew up in Sonoma County, where he developed a deep love for soccer at an early age. Immersed in the sport, he cultivated a passion that fueled over 20 years of playing experience, honing his skills and understanding of the game. Transitioning from player to coach, Hernan dedicated himself to nurturing the next generation of soccer talent. Over the years, he has coached at various levels, including high school, middle school, and club soccer. His comprehensive approach and deep knowledge of the game have made him a respected figure in the local soccer community. As a coach, Hernan’s primary goal is to help players reach the next level. Whether working with beginners or advanced players, he focuses on developing their skills, fostering a love for the game, and preparing them for future opportunities in soccer. His unwavering commitment to his players’ growth and success has made him a beloved and influential coach in Sonoma County.